Cat and I have been gently suggesting that my brother should get a blog for years. Now he has finally done it. I am not sure what the personality1 of his blog will turn out to be, but I am looking forward to finding out. He is smart – and a better photographer than I knew – so it should be good.
I was about to say theme. That is not quite right, though. Some blogs have a theme other have more than one theme intertwined. I am not sure I am comfortable personifying blog quite that explicitly but personality does work rather well to describe what I mean.